The Urbanites

The raw side of a real city is being translated as a novel aspect of fashion and culture, where the skewed perspective of the reality TV and the high desirability of celebrities’ styles are making the urban dwellers to crave something altogether more honest and unaffected. Radioactive, hence, embraces the chic sincere style seen in numerous editorials and advertising campaigns and expresses them through a wholesome palette of brown, rust, gold, blush and stone grey, alongside with staple hues such as denim blue and black in this very raw Spring Summer 2014. Ladies and gentlemen, this is THE URBANITES collection.


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This collection is a gist of varied goodness in terms of colours and prints. As the fashion world always does, we encourage the trend of faux pas with individualistic way of dressing to create the whole new look. Epitomizing the skewed retro vibe with the tourist floral shirts tucked into shorts and high socks up, we want you to champion the nostalgic kitsch style. Twisted camouflage is our core for this collection, prepping you to be a style soldier of fashion uniform while denim will ever be our must have with an androgynous edge, aiming for a penchant for well coordinated sexy looks.